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What we did
Blue Sail Partners is an experienced team of finance professionals, complementing existing family offices of entrepreneurs and families, to extend their strategic corporate finance and wealth management capabilities. For this project, we developed a comprehensive visual identity, including the logo, symbol, colour palette, fonts, and overall visual look.
The Blue Sail Partners brand blends modern design with a nautical theme, symbolizing reliability and stability. The logo features two complementary typefaces and a sail symbol, representing the company’s name and substituting for the letter “A.” This sail motif is versatile and can be used independently from the full logo.
The visual identity is inspired by the concept: “We are an experienced and reliable harbour for your finances, dedicated to safeguard your wealth and guide your capital toward sustainable, long-term growth.” To reflect this, a stylized Nautical Chart pattern is incorporated. This essential tool for mariners maps shorelines, water depths, and safe anchorages, symbolizing the firm’s role in guiding clients through complex financial waters, ensuring their assets are protected, and helping them navigate toward growth.
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